Arcade
Crafting a new brand identity for an emerging business in the employee rewards space. Arcade was looking to create a brand which would be engaging but also supportive of increased marketing efforts. We partnered with their leadership team to craft a number of concepts before ultimately landing on a quirky yet distinguishable identity.
EXPERTISE
Brand Strategy
DELIVERABLES
Brand Guidelines, Collateral
PLATFORMS
Online, Events
![](https://assets-global.website-files.com/64545d25dcabb6f497feba01/64ebab1515f382d0b883d425_arcade-1.png)
A New Take
We developed a number of concepts all geared towards creating a mark that told a store and directly related to their product offering. In early discussions, themes such as classic gaming arose which led to several concepts leaning in that direction.
![](https://assets-global.website-files.com/64545d25dcabb6f497feba01/64ebab15b8414524c80d392f_arcade-2.png)
![](https://assets-global.website-files.com/64545d25dcabb6f497feba01/64ebab163e9f2319bd517eec_arcade-3.png)
All In The Details
Simple, yet engaging. The logo mark was bold, chunky, but also interactive. The ‘wink’ was developed as a secondary brand element throughout the core product and mobile application. As Hillary Duff once said, “The eyes are the window to the soul.”
![](https://assets-global.website-files.com/64545d25dcabb6f497feba01/64ebab1919b3764ab93d95f7_arcade-5.png)
![](https://assets-global.website-files.com/64545d25dcabb6f497feba01/64ebab16bb313096a35e2551_arcade-6a.png)
![](https://assets-global.website-files.com/64545d25dcabb6f497feba01/64ebab165eb38b96ebf4e532_arcade-6b.png)
Fully Featured
Traditionally, we delivered a complete set of collateral to assist Arcade in its recruiting, sales endeavors, and in-person event programs. At the time of doing this work, Arcade was in a rapid state of growth, so a set of Brand Guidelines allowed their design and marketing teams to find immediate success in their offline and online efforts.
![](https://assets-global.website-files.com/64545d25dcabb6f497feba01/64ebab17dacb057e3f9c1ac5_arcade-7.png)
![](https://assets-global.website-files.com/64545d25dcabb6f497feba01/64ebac5a3e9f2319bd52c529_arcade-8a.png)
![](https://assets-global.website-files.com/64545d25dcabb6f497feba01/64ebac58eb50b177bf985bbf_arcade-8b.png)
![](https://assets-global.website-files.com/64545d25dcabb6f497feba01/64ebac5a8e5ecaab5f192e40_arcade-8c.png)
![](https://assets-global.website-files.com/64545d25dcabb6f497feba01/64ebac5ab7f9f26521da1b35_arcade-9a.png)
![](https://assets-global.website-files.com/64545d25dcabb6f497feba01/64ebac5af9ed8e26636ee1c4_arcade-9b.png)
![](https://assets-global.website-files.com/64545d25dcabb6f497feba01/64ebac815eb38b96ebf64fdf_arcade-10a.png)
![](https://assets-global.website-files.com/64545d25dcabb6f497feba01/64ebac82c3c6540c9ba5a3b8_arcade-10b.png)
Credit
Project Manager: Nathan Coffman
Art Direction: Shane Helm
Design: Shaun Moynihan