Panther
We partnered with Panther, a new startup in the remote hiring space, to develop a visual identity to guide them through launch and beyond. Panther’s work is compelling, so a brand that could match their product offer was a necessity.
EXPERTISE
UX Research, Design
DELIVERABLES
UI, UX, Strategy, User Research
PLATFORMS
Desktop, Web
![](https://assets-global.website-files.com/64545d25dcabb6f497feba01/64ebbcf06f778a04b8edbf7e_pan-1.png)
![](https://assets-global.website-files.com/64545d25dcabb6f497feba01/64f3ef804ab67502c70ea4dc_pan-2.png)
Secondary, Still Cool
Sometimes, multiple ideas see the light of day. With a strong set of secondary marks to choose from, the team at Panther ultimately decided on the ‘Panther’ script. We zipped it up and shipped it out, adding another dimension to a solid brand design.
![](https://assets-global.website-files.com/64545d25dcabb6f497feba01/64ebbcee811b07c6ca6337ec_pan-3.png)
![](https://assets-global.website-files.com/64545d25dcabb6f497feba01/64ebbcf0c3c6540c9bb7ea86_pan-4.png)
Collateral
Direct mailers, advertisements, and conferences — the brand's needs extended well beyond an online business. We worked to create a set of collateral that would equip Panther on their efforts, online and off.
![](https://assets-global.website-files.com/64545d25dcabb6f497feba01/64f3f066b777afc8f28fe8a6_pan-5a.png)
![](https://assets-global.website-files.com/64545d25dcabb6f497feba01/64f3f070f86ad4f417024b98_pan-5b.png)
![](https://assets-global.website-files.com/64545d25dcabb6f497feba01/64ebbcf0eb50b177bfa998a1_pan-6.png)
![](https://assets-global.website-files.com/64545d25dcabb6f497feba01/64ebbcf1eb50b177bfa998bb_pan-7.png)
Seeing a brand come to life on myriad applications is equally exciting for the Client as ourselves. Trust us. It’s also a great exercise in testing a brand's endurance across various form factors and mediums.
![](https://assets-global.website-files.com/64545d25dcabb6f497feba01/64ebbcf0f68f6b333fd61b06_pan-8.png)
![](https://assets-global.website-files.com/64545d25dcabb6f497feba01/64ebbd2cbb945b48c02dc701_pan-9.png)
![](https://assets-global.website-files.com/64545d25dcabb6f497feba01/64ebbd2d19b3764ab94fef76_pan-10.png)
Credit
Project Management: Anne Newton
Art Direction: Shaun Moynihan
Design: Shaun Moynihan, Hugh Butler